3 March 2015

i gigi

I recently treated myself to a new book.

It's a coffee table type book, full of lovely muted images of beautiful and interesting objects. It's called 'a life less ordinary' and it's by Zoe Ellison and Alex Legendre.

Zoe and Alex are the founders of i gigi General Store, a lifestyle store in Hove on the South Coast of England. I have been a fan of their style for sometime, following them on Facebook, and especially on  Pinterest where their many pinned images really inspire.

As you can see, the inside of the book is a visual treat. It's hard back and printed on matt paper. Some pages of text are printed on are tracing paper, and there are a few small envelopes that open to reveal a tiny card inside. 

For me it's all about the images. The narrative takes second place.
Found, sourced, collected, vintage, beautiful things.

From the book...

'Renowned for their unique and stylish interiors and for giving vintage and reclaimed products a new sense of purpose in life, Zoe Ellison and Alex Legendre are the founders of i gigi - an inspirational lifestyle store in Brighton, on England's South Coast. A chance encounter brought the two together and, although from very different backgrounds, they became friends immediately, sharing a passion for the beauty of everyday objects and design. A life less ordinary takes you into the authors homes and their store, to share their thoughts and inspirations, and their creativity.'       

You can find a copy here on Amazon. I feel inspired to do an i gigi style photo shoot, with some of the lovely things around my house. 

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